In this blog post, we'll take a look at the best bike and mountain bike brands based on their Instagram following.We'll explore the most popular bike brands in the UK and beyond, so you can make an informed decision when selecting your new bike. So, if you're looking for a top new bicycle, read on to learn more about the best bike brands based on their Instagram following.

1. Canyon

Instagram Following: 1,753,162

Canyon bicycles is a German company that designs and manufactures a wide range of bikes for different disciplines, including road, mountain, gravel, and e-bikes. The company was founded in 1985 by Roman Arnold and has grown to become one of the largest direct-to-consumer bike brands in the world. Canyon bikes are known for their high-quality construction and innovative design, as well as their competitive pricing.

They offer a wide variety of models to suit different riders, from entry-level to professional, and use advanced materials such as carbon fiber in many of their frames. Overall, Canyon bikes are an excellent choice for anyone looking for a high-performance bike at a reasonable price.

2. Specialized

Instagram Following: 1,570,877

Specialized Bicycle Company is a leading manufacturer of high-performance bicycles and equipment. Founded in 1974 by Mike Sinyard, the company began as a small operation in a garage in California, with Sinyard importing Italian bike parts to sell to local customers.

Today, Specialized has grown into a major player in the cycling industry, with a wide range of products that cater to a variety of disciplines, including road, mountain, gravel, and e-bikes. The company's bikes are known for their cutting-edge technology, high-quality construction, and sleek design.

They also sponsor many professional riders and teams, and it is frequently seen on the podium of the biggest bike races in the world.

3. Trek

Instagram Following: 1,522,337

Trek Bikes is an American bicycle company that was founded in 1976. Known for their high-quality and durable bikes, Trek offers a wide range of models for different types of riding, including road, mountain, and hybrid bikes. They also have a strong commitment to innovation, using advanced materials and technologies in the design and construction of their bikes.

In addition to their own brand, Trek owns several other well-known bike companies such as Electra and Bontrager. With a focus on performance and a dedication to customer satisfaction, Trek Bikes has established itself as a leading name in the cycling industry.

4. Santa Cruz

Instagram Following: 1,482,474

Santa Cruz Bicycles is a true artisan of the cycling world, crafting some of the most sought-after and high-performing mountain bikes on the market. Founded in the scenic coastal town of Santa Cruz, California, in 1993, the company has built a reputation for blending cutting-edge technology with old-world craftsmanship to create bikes that are not only beautiful but also truly rideable works of art.

From the smooth and nimble handling of the cross-country models to the fearless capabilities of the freeride and downhill bikes, Santa Cruz has something for every type of rider looking for the ultimate riding experience. And with their unwavering commitment to quality and constant innovation, it's no wonder Santa Cruz Bikes continue to be ridden to victory on the world's toughest trails and competitions.


Instagram Following: 875,309

Scott Sports is a Swiss manufacturer of bicycles, winter equipment, motorsports gear and sportswear. Founded in 1958, the company began as a producer of ski equipment and has since expanded to include a wide range of products. One of their most popular product lines is their collection of bikes, which includes road bikes, mountain bikes, e-bikes, and more. Scott bikes are known for their high-quality construction, innovative technology, and sleek design.

They are ridden by some of the top professional athletes in various disciplines including road racing, cross country, enduro and downhill. Amongst the most popular models, Scott Addict, Scott Spark, Scott Genius and Scott Scale are notable ones. They are designed for different level of riders and terrains. With a wide range of options to choose from, Scott bikes are a great choice for both recreational and competitive cyclists.

6. Giant

Instagram Following: 715,232

Giant Bicycles is a reputable brand that offers a diverse selection of bikes for all types of riding. From road bicycles built for speed to rugged mountain bikes, Giant has a model that will fit any cyclist's preferences.

The brand's reputation is built on its use of premium materials and state-of-the-art technology to create sturdy and efficient bicycles. Giant has been in the business for many years, and during that time, it has earned a reputation for producing reliable and high-performing bikes. They also have a selection of e-bikes, which provide a convenient and effortless ride for leisure, transportation or both.

7. Pinarello

Instagram Following: 532,066

Pinarello is an Italian bicycle company that is known for producing high-quality, racing-oriented bikes. The company has a rich history in the sport of cycling, having been a sponsor of many professional teams over the years, including Team Sky, which won several Tour de France titles.

Pinarello's most popular models include the Dogma and the F8, which are known for their aerodynamic design and lightweight construction. These bikes are often used by professional cyclists and serious riders who demand the best in terms of performance and technology. Additionally, Pinarello also offer a range of bikes for electric, gravel and urban.

8. Orbea

Instagram Following: 427,862

Oreba bikes are a brand of high-quality, hand-crafted bicycles that are designed and built with the needs of the modern rider in mind. Their bikes are made from the finest materials, such as lightweight aluminum and carbon fiber, and are built with state-of-the-art technology to ensure that they are both durable and performance-oriented. Oreba is a brand founded in the Basque Country, Spain, in 1840. They have been dedicated to crafting and building quality bicycles for over 180 years.

Oreba's mission is to provide riders with the ultimate cycling experience by delivering bikes that are comfortable, responsive and easy to ride. They offer a wide range of bikes for different types of riding, including road bikes, mountain bikes, and city bikes, each with its own unique features to cater to the specific needs of the rider. Overall, Oreba bikes are a great choice for anyone looking for a high-quality, reliable, and enjoyable ride, especially for those who are looking for a bike from a brand with a long-standing history and passion for building bikes.


Instagram Following: 420,166

BMC (Bicycle Manufacturing Company) is a Swiss brand that is known for producing high-performance road and mountain bikes. Their bikes are designed with state-of-the-art technology and the latest materials to provide riders with the best possible experience. One of their most notable features is the use of their proprietary Tuned Compliance Concept (TCC) technology, which is designed to provide a balance between stiffness and comfort to ensure optimal performance and a smooth ride.

BMC also offers a wide range of bike models, including racing bikes, endurance bikes, and mountain bikes. Each model is designed with a specific purpose and target rider in mind, so there is a BMC bike for every type of rider. Additionally, the company's focus on aesthetics, the bike looks sleek and attractive.


Instagram Following: 391,943

Yeti Cycles is an American bicycle manufacturer founded in 1985. The company is based in Golden, Colorado and is known for producing high-end mountain bikes. Yeti's early bikes were heavily influenced by the BMX and motocross racing, with the company quickly establishing a reputation for building durable and capable bikes that could handle the rigours of off-road riding.

In the late 1980s and early 1990s, Yeti was at the forefront of the emerging sport of mountain biking, and their bikes were ridden by some of the top racers of the time. In recent years, Yeti has continued to innovate and produce a wide range of mountain bikes for different riding styles and disciplines, including cross-country, trail, enduro, and downhill.

Today, Yeti is considered one of the most reputable brands in the mountain biking industry, and their bikes are highly sought after by riders of all levels.

11. Cannondale

Instagram Following: 359,161

Cannondale is an American bicycle company that was founded in 1971. The company started as a maker of camping gear and bike trailers, but quickly shifted its focus to designing and manufacturing high-performance bicycles. Cannondale is best known for its lightweight aluminum and carbon fiber frames, as well as its Lefty suspension fork, which is still used on many of its mountain bikes today.

The company has a strong reputation for innovation and has introduced a number of industry firsts, such as the use of large-diameter aluminum tubing and the integration of frame and suspension design. In the late 90s and early 2000s, Cannondale was one of the leading brands in mountain biking and sponsored several professional teams, and on the road, many notable riders rode Cannondale and won many of the biggest races.

12. Bianchi

Instagram Following: 347,866

Bianchi is one of the oldest and most respected bicycle brands in the world, with a history dating back to 1885. The company was founded by Eduardo Bianchi in Milan, Italy, and it quickly established a reputation for producing high-quality road bikes.

Throughout the early 20th century, Bianchi bikes were ridden by some of the greatest cyclists of the time, including multiple winners of the Giro d'Italia and Tour de France. In the 1960s and 1970s, Bianchi began producing a wider range of bicycles, including mountain bikes and city bikes.

Today, Bianchi continues to produce a variety of bikes for different types of riding, and it is still considered a leader in the industry for its quality and craftsmanship.

13. Cervélo

Instagram Following: 313,103

Cervelo is a Canadian company that designs and manufactures high-performance road and triathlon bikes. The company was founded in 1995 by two engineers, Phil White and Gerard Vroomen, with the goal of building a faster and more efficient bicycle.

Cervelo's bikes are known for their aerodynamic designs, light weight, and stiffness, which make them well-suited for racing and other high-intensity riding. Over the years, Cervelo has built a reputation for innovation and quality, and their bikes have been ridden to victory in many of the world's most prestigious cycling events, including the Tour de France, the Giro d'Italia, and the Ironman World Championship.

14. Kona

Instagram Following: 270,876

Kona is a company that designs and manufactures bicycles. The company was founded in 1988 in Vancouver, Canada, and it is now based in Ferndale, Washington. Kona's bicycles are known for their durability, performance, and versatility, and they are popular among a wide range of riders, from recreational riders to professional athletes.

The company offers a wide variety of bicycles, including road bikes, mountain bikes, gravel bikes, and electric bikes. They also have a number of distinct models and series of bike with different designs and features. Throughout the years Kona also sponsor multiple professional cycling teams and athletes competing in different disciplines.

15. Marin Bikes

Instagram Following: 170,779

Marin Bikes was founded by Bob Buckley in 1986 in Marin County, California. It was originally called Mountain Cycle and was one of the first companies to produce mountain bikes.

The company has since expanded, with a range of bikes that meet the needs of a variety of riders. Today, Marin bikes are renowned for their quality, performance, and style. The brand is still based in Marin County and is committed to creating bikes that get people outside and exploring the world around them.

16. Brompton

Instagram Following: 165,462

Brompton bikes are iconic British folding bikes, first designed in 1975 and still made in London, England by the Brompton Bicycle Company. The bikes are renowned for their quality and are offered in a range of different colours and specifications.

They are designed to be strong, light and reliable and fold up quickly and easily for storage or transport. The brand is well known for its innovative design and use of the highest quality components. The bikes are popular among commuters and leisure cyclists alike, and their unique folding style has made them a popular choice for those who travel frequently.

17. Merida

Instagram Following: 131,330

Merida Bikes has been around for almost 50 years and is one of the largest bike makers in the world. Founded in 1972, the Taiwanese manufacturer is renowned for its quality and craftsmanship, producing a range of mountain, road, hybrid and electric bikes. Merida bikes are designed to be strong and durable and are available in a range of specifications and prices to suit any type of rider.

The brand is committed to using the latest technologies and components, making Merida bikes a reliable and comfortable ride. In addition to its range of bikes, Merida also manufactures a range of cycling accessories, including helmets, apparel, and tools. Merida is dedicated to creating products that make cycling easier, safer and more enjoyable for everyone.

18. Lapierre

Instagram Following: 95,874

Lapierre bikes is a French bicycle manufacturer that has been in business since 1946. Lapierre is known for its quality and craftsmanship, producing a range of mountain, road, touring and electric bikes.

Lapierre bikes are designed to be strong and reliable, and are available in a range of specifications and prices to suit any type of rider. The brand is committed to using the latest technologies and components, making Lapierre bikes comfortable and enjoyable to ride.

Most popular bike brands based on Instagram following as of 05/02/24

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