Laka, the award-winning bicycle insurance provider, is thrilled to announce a partnership with prestigious cycle brands Cervelo and Santa Cruz. Laka will be the official insurance partner, providing Cervelo and Santa Cruz customers, via selected bike shops, with a fair and painless insurance experience.

"We’re thrilled to partner with Cervelo and Santa Cruz to offer their customers a unique and innovative insurance product.” said Joost Klarenbeek, Partnership Manager at Laka, “Laka’s insurance champions fairness, transparency, and positivity, which beautifully aligns with the exceptional service and quality of these iconic bike brands. This partnership reflects the indispensable role insurance plays in the full service retail experience. We’re really excited to be providing enhanced protection for Cervelo and Santa Cruz customers' high-end bikes."

Laka's insurance model offers a fair and transparent price combined with customised cover to meet the needs of road cyclists and mountain bikers. Additionally, Laka's insurance model is built on a collective model where customers are only billed for the real cost of claims made within the collective. This unique model promotes a safe and responsible biking culture, while substantially reducing insurance costs.

Michael Sommer, Sales Director EMEA at Cervelo & Santa Cruz, adds, "It's a great relief to finally have an insurer that truly understands the specific needs and value of high-end road bikes like ours. Our partnership with Laka will ensure our customers are fully protected, enhancing their peace of mind."

The partnership between Laka, Cervelo, and Santa Cruz signifies the importance of top-tier insurance products in amplifying customer satisfaction and loyalty in the bicycle industry.

Bicycle insurance that's fair, not fixed

For extra peace of mind, when hitting the roads, at home or abroad, check out our specialist bicycle insurance.