• Laka and Le Col Partner to offer integrated Insurance to all Le Col cycling club members
  • Bicycle insurance disruptor Laka partners with performance cycling apparel retailer Le Col
  • Laka and Le Col team-up to offer Le Col club members in the UK and the Netherlands next generation insurance protection for bike, apparel and accessories

Laka, the award winning European insurtech that offers a unique insurance model to cyclists and businesses, has partnered with the luxury cycling apparel giant Le Col to provide a tech driven insurance offering for customers. Partnering with Le Col, Laka will offer their club members 30 days of free insurance as a ‘perk’ within their members portal.

Laka’s collective cover will also replace all kit stolen or damaged, even if it's on purpose, allowing cyclists to always perform at their peak. This new partnership is being launched to enable the integration of the Le Col digital club experience and Laka's unique and flexible model of insurance, with no more fixed upfront premiums. Now available to customers in the UK and Netherlands, this exclusive customer offer will be available in additional EU territories soon.

On the Le Col partnership , Tobias Taupitz, Laka CEO said, “Laka is proud to provide innovative tech solutions to commercial and retail partners, and we’re thrilled to bolster the offering by partnering with such an iconic apparel brand like Le Col. This partnership demonstrates our commitment to all cyclists, mobility and access to fair insurance. Together we can help customers fully enjoy their bike, and make their lives less painful by taking care of the bad stuff and to keep cyclists pedalling”

Phil Hubbard, Le Col Partnerships Manager said; "Nobody likes crashing, fortunately with the support of Laka we are able to offer our club members cover for that unfortunate eventuality. We have been impressed by Laka's emergence in the cycling industry and we are excited to partner with a brand that matches our enthusiasm in developing the best innovations for all cyclists."

All Le Col club members can receive 30 days of free insurance now.

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