How Top Manufacturers Turn E-Bike Theft Risk into a Competitive Advantage.
VeloSafe is a complete, connected protection solution developed by IoT Venture and Laka that integrates GPS tracking, specialist recovery services, and digital insurance directly into e-bike manufacturer systems.
💪🏻 The Challenge
Every year, bike manufacturers lose millions in potential revenue because of:
- Purchase hesitation: Research indicates that a significant portion of potential premium e-bike buyers delay or abandon their purchase entirely due to concerns over theft.
- Customer loyalty loss: Brands face a sharp decline in rider retention following a theft, as victims frequently switch to competitor brands when replacing their stolen bikes.
- Dealer Complexity: Sales teams struggle to explain third-party insurance options, creating a difficult experience at the point of purchase.
- Uncoordinated experience: Current insurance and theft recovery programs operate independently from manufacturer systems, resulting in poor recovery rates and customer dissatisfaction.
In high-theft European markets, theft anxiety directly impacts sales and customer lifetime value for e-bike brands.
🚀 The Solution
Developed in collaboration with IoT Venture and supported by a grant from the EIT Urban Mobility initiative (European Union-funded), VeloSafe delivers a complete, connected protection solution designed for direct integration with bike manufacturer systems.
Velosafe is a complete mobility guarantee, not just insurance. It integrates:
⛓️ Benefits Across the Entire Value Chain
👉 For bike manufacturers
- Brand differentiation
Market "connected and protected" e-bikes as premium offerings that stand out from competitors. - Revenue opportunity
A closed ecosystem that is designed to replace bikes like-for-like. Thanks to Laka insurance, if the bike isn't recovered, it is replaced by a brand new one, generating revenue for the bike manufacturer. - Seamless integration
Ready-to-integrate VeloSafe software and service infrastructure with minimal technical work/effort. - Post-purchase control
Maintain better visibility and influence over the customer relationship, enhancing service quality and retention.
👉 For dealers
- Revenue Potential
Receive a share of recurring revenue from Laka for each contract subscribed. - Sales Advantage
Offer customers a bundled e-bike experience with insurance and theft recovery included.
👉 For riders
- Total protection, minimal cost
VeloSafe embedded technology, combining tracking and specialist recovery services, drastically reduces insurance costs for customers. - Insurance Without Hassle
Seamlessly integrated protection without extra paperwork and easy onboarding. VeloSafe works with standard locks (no extra/integrated locks required). - More than just insurance, a mobility guarantee
The bike is either tracked and found (via the tracker), replaced, or repaired (both via the insurance). - Connected Experience
Single app for bike management, tracking, insurance claims, and recovery coordination.
☄️ Real Results with Leading Manufacturers
Tout Terrain Partnership
- First bike brand integration: Tout Terrain, premium e-bike manufacturer from Freiburg, Germany
- Factory-installed solution: VeloSafe comes standard on the complete Tout Terrain e-bikes range, with 6 months free service
- Complete integration: Seamless experience combining hardware, insurance, and recovery services
- Market validation: Successfully brought to market maturity in October 2025
Full integration details available on Tout Terrain website.
As an e-bike manufacturer, we face the daily challenge of offering our customers not only a high-quality product, but also genuine safety and added value. This is precisely why we decided to integrate VeloSafe into our e-bikes.
What particularly convinced us was the combination of technology and insurance. If an e-bike cannot be recovered despite GPS tracking, the integrated insurance coverage provided by Laka takes effect. This solution builds trust and significantly lowers the barrier to purchasing a high-quality e-bike. Many of our customers have confirmed that this very aspect was a decisive factor in their buying decision.
From a manufacturer’s perspective, VeloSafe is also a clear advantage. The integration is clean, discreet, and perfectly aligned with modern e-bikes. At the same time, it strengthens our position as a forward-thinking brand that takes responsibility—not only for mobility, but also for safety and value retention.
— Oliver Römer, CEO, Tout Terrain GmbH
🏋️♀️ How does it work?
👉 Manufacturer Integration Flow
👉 End User Experience Flow
💡 Want to know more?
If you are interested in the VeloSafe integration, you can access the following resources:
Strategy consultation: 30-minute assessment of VeloSafe fit for specific product lines and markets
ROI analysis: Custom financial modeling for revenue impact and implementation costs
Technical demonstration: Live integration walkthrough showing platform capabilities and manufacturer systems compatibility