IoT Venture and Laka to launch VeloSafe

How Top Manufacturers Turn E-Bike Theft Risk into a Competitive Advantage.

💪🏻 The Challenge

Every year, bike manufacturers lose millions in potential revenue because of:

1. Purchase hesitation: Research indicates that 30% of potential premium e-bike buyers delay or abandon purchases due to theft concerns.
2. Customer loyalty loss: Post-theft retention drops by 60% when riders replace stolen bikes with competitor brands.
3. Dealer Complexity: Sales teams struggle to explain third-party insurance options, creating a difficult experience at the point of purchase.
4. Uncoordinated experience: Current insurance and theft recovery programs operate independently from manufacturer systems, resulting in poor recovery rates and customer dissatisfaction.

In high-theft European markets, theft anxiety directly impacts sales and customer lifetime value for e-bike brands.

🚀 The Solution

Developed in collaboration with IoT Venture and supported by a grant from the EIT Urban Mobility initiative (European Union-funded), VeloSafe delivers a complete, connected protection solution designed for direct integration with bike manufacturer systems.
Velosafe is a complete mobility guarantee, not just insurance. It integrates:

⛓️ Benefits Across the Entire Value Chain

👉 For bike manufacturers

• Brand differentiation
  Market "connected and protected" e-bikes as premium offerings that stand out from competitors.
• Revenue opportunity
  A closed ecosystem that is designed to replace bikes like-for-like. Thanks to Laka insurance, if the bike isn't recovered, it is replaced by a brand new one, generating revenue for the bike manufacturer.
• Seamless integration
  Ready-to-integrate VeloSafe software and service infrastructure with minimal technical work/effort.
• Post-purchase control
  Maintain better visibility and influence over the customer relationship, enhancing service quality and retention.

👉 For dealers

• Revenue Potential
  Receive a share of recurring revenue from Laka for each contract subscribed.
• Sales Advantage
  Offer customers a bundled e-bike experience with insurance and theft recovery included.

👉 For riders

• Total protection, minimal cost
  VeloSafe embedded technology, combining tracking and specialist recovery services, drastically reduce insurance costs for customers.
• Insurance Without Hassle
  Seamlessly integrated protection without extra paperwork and easy onboarding. VeloSafe works with standard locks (no extra/integrated locks required).
• More than just insurance, a mobility guarantee
  The bike is either tracked and found (via the tracker), replaced, or repaired (both via the insurance).
• Connected Experience
  Single app for bike management, tracking, insurance claims, and recovery coordination.

☄️ Real Results with Leading Manufacturers

Tout Terrain Partnership

• First bike brand integration: Tout Terrain, premium e-bike manufacturer from Freiburg, Germany
• Factory-installed solution: VeloSafe comes standard on the complete Tout Terrain e-bikes range, with 6 months free service
• Complete integration: Seamless experience combining hardware, insurance, and recovery services
• Market validation: Successfully brought to market maturity in October 2025

Full integration details available on Tout Terrain website.

🏋️‍♀️ How does it work?

👉 Manufacturer Integration Flow

👉 End User Experience Flow

💡 Want to know more?

If you are interested in the VeloSafe integration, you can access the following resources:

Strategy consultation: 30-minute assessment of VeloSafe fit for specific product lines and markets

ROI analysis: Custom financial modeling for revenue impact and implementation costs

Technical demonstration: Live integration walkthrough showing platform capabilities and manufacturer systems compatibility