How Top Manufacturers Turn E-Bike Theft Risk into a Competitive Advantage.
VeloSafe is a complete, connected protection solution developed by IoT Venture and Laka that integrates GPS tracking, specialist recovery services, and digital insurance directly into e-bike manufacturer systems.

💪🏻 The Challenge

Every year, bike manufacturers lose millions in potential revenue because of:

  1. Purchase hesitation: Research indicates that a significant portion of potential premium e-bike buyers delay or abandon their purchase entirely due to concerns over theft.
  2. Customer loyalty loss: Brands face a sharp decline in rider retention following a theft, as victims frequently switch to competitor brands when replacing their stolen bikes.
  3. Dealer Complexity: Sales teams struggle to explain third-party insurance options, creating a difficult experience at the point of purchase.
  4. Uncoordinated experience: Current insurance and theft recovery programs operate independently from manufacturer systems, resulting in poor recovery rates and customer dissatisfaction.

In high-theft European markets, theft anxiety directly impacts sales and customer lifetime value for e-bike brands.

🚀 The Solution

Developed in collaboration with IoT Venture and supported by a grant from the EIT Urban Mobility initiative (European Union-funded), VeloSafe delivers a complete, connected protection solution designed for direct integration with bike manufacturer systems.

Velosafe is a complete mobility guarantee, not just insurance. It integrates:

⛓️ Benefits Across the Entire Value Chain

👉 For bike manufacturers

  • Brand differentiation
    Market "connected and protected" e-bikes as premium offerings that stand out from competitors.
  • Revenue opportunity
    A closed ecosystem that is designed to replace bikes like-for-like. Thanks to Laka insurance, if the bike isn't recovered, it is replaced by a brand new one, generating revenue for the bike manufacturer.
  • Seamless integration
    Ready-to-integrate VeloSafe software and service infrastructure with minimal technical work/effort.
  • Post-purchase control
    Maintain better visibility and influence over the customer relationship, enhancing service quality and retention.

👉 For dealers

  • Revenue Potential
    Receive a share of recurring revenue from Laka for each contract subscribed.
  • Sales Advantage
    Offer customers a bundled e-bike experience with insurance and theft recovery included.

👉 For riders

  • Total protection, minimal cost
    VeloSafe embedded technology, combining tracking and specialist recovery services, drastically reduces insurance costs for customers.
  • Insurance Without Hassle
    Seamlessly integrated protection without extra paperwork and easy onboarding. VeloSafe works with standard locks (no extra/integrated locks required).
  • More than just insurance, a mobility guarantee
    The bike is either tracked and found (via the tracker), replaced, or repaired (both via the insurance).
  • Connected Experience
    Single app for bike management, tracking, insurance claims, and recovery coordination.

☄️ Real Results with Leading Manufacturers

Tout Terrain Partnership

  • First bike brand integration: Tout Terrain, premium e-bike manufacturer from Freiburg, Germany
  • Factory-installed solution: VeloSafe comes standard on the complete Tout Terrain e-bikes range, with 6 months free service
  • Complete integration: Seamless experience combining hardware, insurance, and recovery services
  • Market validation: Successfully brought to market maturity in October 2025
Tout Terrain App provided by VeloSafe

Full integration details available on Tout Terrain website.

💚
VeloSafe continues to deliver.

As an e-bike manufacturer, we face the daily challenge of offering our customers not only a high-quality product, but also genuine safety and added value. This is precisely why we decided to integrate VeloSafe into our e-bikes.

What particularly convinced us was the combination of technology and insurance. If an e-bike cannot be recovered despite GPS tracking, the integrated insurance coverage provided by Laka takes effect. This solution builds trust and significantly lowers the barrier to purchasing a high-quality e-bike. Many of our customers have confirmed that this very aspect was a decisive factor in their buying decision.

From a manufacturer’s perspective, VeloSafe is also a clear advantage. The integration is clean, discreet, and perfectly aligned with modern e-bikes. At the same time, it strengthens our position as a forward-thinking brand that takes responsibility—not only for mobility, but also for safety and value retention.

— Oliver Römer, CEO, Tout Terrain GmbH

🏋️‍♀️ How does it work?

👉 Manufacturer Integration Flow

👉 End User Experience Flow

💡 Want to know more?

If you are interested in the VeloSafe integration, you can access the following resources:

Strategy consultation: 30-minute assessment of VeloSafe fit for specific product lines and markets

ROI analysis: Custom financial modeling for revenue impact and implementation costs

Technical demonstration: Live integration walkthrough showing platform capabilities and manufacturer systems compatibility

Request a demo