Following our investment from Porsche Ventures, there’s no better German launch partner than their beautifully designed e-gravel bike brand Cyklaer. This partnership allows customers to instantly protect their new e-bikes at the point of sale with our unique, fairer, collective insurance.
For a full overview of our launch into Germany, read our official press release below:
On the launch, Tobias Taupitz said “I'm excited to go back to my roots and launch Laka in Germany, our 5th market. Having grown up in close proximity to Stuttgart, I couldn't have wished for a better launch partner than Cyklaer, a beautifully designed e-Gravel Bike. I look forward to providing tech-driven, fairer insurance to individuals and businesses in Germany"
Laka’s tech innovation is why smart e-bike brand Cyklaer (www.cyklaer.de), renowned for their intelligent digital functionalities and design, has chosen to partner with Laka insurance.
Patrick Huke, Head of Porsche Ventures Europe & Israel said “The increasing digitization and variety of sustainable mobility offers leads to the need for an innovative and customer-centric offer in the field of digital insurance. With the investment and partnership, we are pleased to support a strong team that is addressing the global insurance market with a unique, highly adaptable and digital business model, which focuses above all on the customer experience.”
Cyklaer joins a stellar list of Laka’s Europe-wide partnerships including manufacturers, retailers and leasing businesses. Partners include the world’s largest sports retailer, Decathlon, cycling brands Raleigh and Le Col, banking partners Santander Consumer Finance and Monzo, plus commercial clients Randstad, Dockr and EAV. The partnerships range from digital experiences to protect customers at the point of sale, to providing flexible insurance solutions for micromobility companies.
Kelly Barnes, Laka CMO said “Laka has built on being an award-winning bicycle insurer to now being uniquely positioned as the go-to micromobility insurance provider across Europe. We’re thrilled to bring our modern, refreshing, collective insurance model to Germany, a cycling nation where micromobility is a part of daily life and continues to gain importance. At a time where a shift towards a greener future has never been more important, we’re excited about helping to support further micromobility growth in Germany with partners like Cyklaer who are driving e-bike and e-mobility adoption.”