• Insurance disruptor Laka extends its partnership with the  French sports brand Decathlon.
  • Laka insurance is now available for all Decathlon customers in The Netherlands.
  • The partnership enables customers to insure their bikes easily, with a quote for the monthly insurance cost calculated based on the value of the bike.

18 September. Amsterdam.

Laka (www.laka.co), the award-winning European Insurtech that offers a unique insurance model to cyclists and businesses, has extended its partnership with Decathlon. After a successful launch with Decathlon’s Connected E-Bikes in 2022, launching in multiple countries, the launch in The Netherlands marks the extension of a successful partnership having already launched with Decathlon UK in 2023.

Now the  selected bicycle insurer for Decathlon Netherlands, Laka is available in all 21 stores and across all Decathlon e-commerce channels in the country. Decathlon selected Laka for its unique collective insurance model, with fair and transparent pricing.

In Laka’s model, customers only pay for the actual monthly claims within the collective, based on the value of their bike. Laka’s exceptional customer service, fast claims handling, and comprehensive coverage make them the ideal partner for bike insurance. This flexible option is perfectly suited for road bike enthusiasts who own a Van Rijsel or for those taking their e-bike on holiday, delivering top-tier protection for racing and travelling.

Laka already offers exclusive coverage for connected e-bikes in the Netherlands, integrated within the Decathlon connected app.This coverage includes GPS tracking and recovery features for insured bikes. Laka enables Decathlon to close the loop on insurance, by recovering stolen bikes and either getting them back to the customer or enabling Decathlon to resell the recovered bikes as part of their Second Life-Program, supporting part of Laka's ESG strategy to get stolen bikes back on the road. Laka is continually looking at unique services to offer in addition to insurance and supporting manufacturers and retailers to provide next-level customer experience.

On the Decathlon partnership, Tobias Taupitz, Laka CEO said, “It's great to see further commitment from Decathlon on the importance of customer-first insurance. we are excited to see the partnership evolve with additional territories already on the roadmap.”