We're thrilled to announce that BZEN Superlight e-bikes, the Belgian e-bike brand, has chosen Laka as its official insurance partner.

For riders, peace of mind matters as much as the ride itself. From the moment they buy, BZEN customers can now protect their electric bike against theft, damage and more, all through Laka.

This is exactly what Laka does best:
➡️ Four markets
➡️ One insurance partner across the Netherlands, Belgium, Germany and France.

For BZEN, that means more value for their customers and simpler internal logistics. One point of contact, one contract, one setup.

Together, we're making sure every BZEN rider can focus on the road ahead, knowing they're covered wherever they ride. Welcome to the Laka family, BZEN.

This is one of the biggest moments in Laka's history so far.

After a rigorous, year-long tender, eurorad Deutschland GmbH, one of Germany's leading bike leasing providers, has chosen Laka, alongside Ammerländer Versicherung VVaG and Deutsche Assistance Service GmbH, as its new insurance partners to insure its bike leasing fleet. Together, from 1 January 2027, we're launching a completely new insurance concept for bike leasing in Germany, digital from the ground up.

eurorad rebuilt its leasing platform and wanted an insurance partner that could keep pace: digital-first, deeply integrated rather than bolted on.

✅ We integrated Laka's entire insurance process inside the eurorad leasing platform, from sign-up through to claims
✅ Cover gets broader too: if a rider is made redundant, they're no longer left owing for a bike they can no longer afford
✅ Employers, riders and eurorad's retail partners all get a better experience

"After a very careful selection process, we are convinced that with Laka and Ammerländer Versicherung we have found the right combination of digital strength, willingness to innovate and insurance expertise," says Thomas Wiesel, eurorad's Managing Director.

Thank you to eurorad and Ammerländer Versicherung for trusting us to build this. This isn't just a significant partnership. It's the closest we've come yet to what we set out to build back in 2017: insurance that's genuinely digital, built to move at the speed of tech, and flexible enough to integrate directly into the systems of the largest companies in the industry.

Laka has entered a strategic partnership with Ammerländer Versicherung VVaG, one of Germany's most respected bike insurers, to make even greater use of the opportunities of embedded insurance across the German market.

Ammerländer and Laka first crossed paths at an industry conference and stayed in touch, and when the right opportunity in Germany came up, we went from that first call to already working together in a matter of weeks (fast, even by insurance standards).

Ammerländer could have pursued this on their own, and so could we, but together we're building something faster and stronger than either of us would manage solo, with Ammerländer's decades of pricing and policy expertise alongside Laka's technical integration and partner management.

"Laka's technical capabilities and partner platform made them the obvious partner to further strengthen our solution expertise in embedded insurance on the German bike market." Christian Buschkotte, Member of the Board, Ammerländer Versicherung

Our first partnership in the German market is coming soon, more on this shortly.

Germany isn't a side market for us. It's core to becoming Europe's Green Mobility insurance provider - and Ammerländer is exactly the partner to unlock it.

At Laka, the idea has always been simple: no matter which bike you ride, you shouldn’t have to worry about it. That’s exactly why we are excited about our new partnership with Campsider.

Since 2020, Campsider has built one of France’s most trusted marketplaces for secondhand outdoor sports gear, with every listing inspected, guaranteed, and backed by a 12-month repair promise. But a great secondhand bike deserves the same protection as a brand-new one, and that’s the gap we’re closing together.

From now on, Campsider customers can add cover for damage only, or for theft and damage, to their bike at checkout, in just a few clicks.

We asked Thomas Gounot, Campsider’s cofounder, why he chose Laka as an insurance partner. Here’s what he told us:

➡️ A genuine match between what we offer and what his customers actually need, from road bikes to electric mountain bikes
➡️ Pricing competitive enough that it’s already lifting Campsider’s attach rate
➡️ How responsive our team was, and how easy we made it to get live on the platform

We went from first call to live in under a month, and within two months, 150 Campsider buyers have already chosen Laka to protect their bike. That’s proof there was a real gap to fill.

Welcome to the family, Campsider!

Your customers love their bikes. When one gets stolen, how that moment is handled defines how they feel about you.

We sat down with Fully Charged to talk honestly about bike theft, what cyclists really go through, what good insurance looks like, and why more bike brands and stores are making it part of the purchase.

If you sell or make bikes, this is worth 10 minutes of your time.

Today, we're delighted to announce that Laka has acquired the bike insurance business of VeloLife - a UK specialist cycle insurer distributed exclusively through a network of more than 100 independent dealers. It's our fourth acquisition since October 2023, and the first public milestone in the active M&A pipeline we signalled when we closed our Series B last year.

For VeloLife customers, this means access to Laka's award-winning, collective-driven cover. For Laka, it's another deliberate step in building out a diverse B2B2C ecosystem, one that supports global brand partners, direct-to-consumer riders, and independent dealers side by side.

Why a diverse ecosystem matters

Micromobility isn't one market. It's many.

Some riders buy their bike from a global brand's flagship store. Others walk into their local independent shop. Some pick up an e-bike from a mass-market sporting goods retailer, others a high-end e-bike from a specialist retailer. The right insurance option has to be there, in the right form, in every one of those moments.

Three channels, one platform

That's why we've intentionally built Laka as a diverse B2B2C platform rather than betting on a single distribution channel. We work with global brand partners like Decathlon, Ribble, Gazelle, Riese & Müller, and Tenways. We protect riders directly in eleven countries. And we partner with independent dealers - a channel where trust, expertise, and local relationships still drive purchase decisions.

Where VeloLife fits in

VeloLife strengthens the dealer side of that ecosystem, bringing a curated network of 100+ UK bike shops into the mix. It complements, rather than replaces, the other channels we've been building, and gives us deeper roots in the market.

A key integration comes with the deal

Alongside the acquisition, a cornerstone of our dealer-channel growth is our partnership with EPOS provider Citrus Lime. The integration lets us embed Laka's insurance products directly into the retail workflow, putting cover in front of customers at the moment of purchase, and deepening our B2B2C model where it matters most. Together with VeloLife's dealer network, it's a major reason this push into the dealer channel is moving so quickly.

The M&A strategy, now in motion

Series B: setting out the intent

This marks Laka's fourth acquisition in three years and the first public milestone in the active M&A pipeline that Laka signalled when we closed our £14.1 million Series B - which included a dedicated £6.5 million venture debt facility from HSBC Innovation Banking, secured specifically to fund strategic acquisitions.

Venture debt: backing the intent with capital

When we closed this Series B equity round in July 2025, we were upfront about our intent: Europe's micromobility insurance market is highly fragmented, and we believe targeted acquisitions are one of the fastest ways to consolidate it.

A pattern of acquisitions

It follows three earlier deals:

• Cylantro (2023) - a French e-bike insurance broker
• CoverCloud (2024) - UK bike insurance renewal rights
• Luko's e-scooter portfolio (2025) - acquired from Allianz Direct

Each deal has added something distinct: new geography, new product capability, or new distribution. VeloLife continues that pattern by deepening our reach into the UK dealer ecosystem.

A market that's about to double

The growth opportunity

The wider context here matters. McKinsey projects the global micromobility market will more than double by 2030, from roughly $160 billion today to around $340 billion. Europe is expected to be the largest regional contributor, growing from $60 billion in 2022 to $140 billion by 2030.

The fragmentation problem

Insurance for this sector, by contrast, remains splintered across small specialists, legacy brokers, and underwriters who treat micromobility as an afterthought. We see a clear opportunity to consolidate that landscape with a platform built specifically for how people actually ride today.

What this means for VeloLife customers

30 days free as a welcome

Every VeloLife customer who migrates to Laka will receive their first 30 days of insurance free of charge, a small thank-you for coming with us, and a chance to experience the way Laka does things differently.

A different kind of cover

Instead of paying a fixed upfront premium, Laka members are charged monthly based on the collective's actual claims. Fewer claims, lower costs. And every member's spend is capped at a guaranteed maximum, so there are no nasty surprises. It's an approach that's earned us "Best Cycle Insurance Provider" eight years running, and it's now available to a wider group of riders than ever.

What they had to say

Tobias Taupitz, CEO and Co-Founder of Laka

"This acquisition is a key milestone in our bike dealer strategy - and a clear signal that our M&A pipeline is now moving. VeloLife has built a fantastic set of partners, and we look forward to welcoming them to Laka's network. When we raised our Series B and secured the HSBC debt facility, we were explicit that acquisition-led consolidation was central to our strategy. VeloLife is exactly the kind of deal that strategy was designed for."

Justin Rodley, Director and Co-Founder of VeloLife

"We are delighted to be joining Laka. This new relationship is a very good fit for our ambition to launch into Europe and beyond. Most importantly, it was clear that Tobi and his team share our passion for quality service for the dealer network and customers. With Laka's award-winning track record and strong brand, we are excited about what the future holds."

Dan Duran, Head of Marketing at Citrus Lime

"Independent bike retailers are at the centre of everything we do, and partnerships that strengthen the services available through the dealer channel matter to us. Laka's growth in the UK cycling market reflects a broader shift in how independent retailers are building more complete customer propositions. We look forward to seeing what this next phase brings."

What's next

More to come in 2026

VeloLife is one deal in a pipeline we expect to keep developing through 2026. As we scale from a UK direct-to-consumer business into a fully European B2B2C platform, our focus stays on building an ecosystem with real breadth: global brand partnerships, independent dealer networks, and direct-to-rider channels all working together.

Get in touch

If you're a dealer, brand, or partner interested in working with Laka, we'd love to hear from you. This is a big moment for us, and we think it's a good one for the cycling industry too.

For media enquiries, contact Harry Ashcroft at Perseid PR - harry@perseidpr.com.

We're officially joining forces with TARRAN, the innovators behind the incredible T1 Pro e-cargo bike. Tarran isn't just making bikes; they're redefining Future Mobility for families and urban life.

These are premium, intelligent bikes, and they deserve premium, intelligent protection.

That's where we come in. Laka is now TARRAN’s official insurance partner. We'll be making sure that every TARRAN rider gets the comprehensive cover they need to make their daily journeys stress-free.

hashtag#eCargoBikeshashtag#TarranBikeshashtag#FutureMobilityhashtag#SmartTechhashtag#Partnershiphashtag#BikeInsurancehashtag#UrbanMobilityhashtag#RideSafe

We are celebrating our new partnership with LEMMO, the Berlin-based e-bike innovators, as they mark their 3rd Anniversary in style! 🥳

Since day one, LEMMO has focused on crafting bikes that are simple, light, smart, and safe. To celebrate three years of innovation, they've chosen to give their community the gift of peace of mind.

For this special anniversary, LEMMO has decided to offer a custom, value-packed Premium Care Package, featuring:
• 2 free annual checks
• Lifetime access to GPS tracking
• A smart key-lock
• AND 90 days of FREE insurance powered by Laka.

We’re proud to back LEMMO riders as part of this great milestone!

hashtag#Lemmohashtag#eBikehashtag#LEMMOONEhashtag#3rdAnniversaryhashtag#Partnershiphashtag#BikeInsurancehashtag#LightElectricMicroMobilityhashtag#RideSmart

We’re on a roll.

After a streak of exciting partnership announcements, we’re thrilled to welcome a heavyweight of the French e-bike scene to our collective: O2feel e-bikes, where French craftsmanship meets sleek, high-end design.

So, what’s in it for the riders? As #O2feelowners join the Laka Collective, they get covered in just a couple of clicks and benefit from a few perks 👀

👉 Zero excess on bike claims (because that’s how we roll).
👉 Comprehensive cover for theft, damage, and recovery.
👉 The Laka spirit: you’re part of a community of cyclists who look out for each other when things go wrong.

We’re stoked to support #O2feel in their mission to transform urban mobility.

Welcome to the family!

We are thrilled to announce that #Laka is partnering with German leasing experts eurorad Deutschland GmbH!

🛑 The Challenge: While leasing a bike from eurorad includes comprehensive insurance, that protection naturally ends the moment the lease does. For the many riders who decide to purchase their bike at the end of the term, this creates a sudden "protection gap."

🟢 The Solution: Laka and eurorad have joined forces to ensure the ride never stops.
Now, eurorad clients transitioning from leasing to owning can move more seamlessly to Laka’s award-winning Collective cover. We’ve built a dedicated journey to make sure that as soon as eurorad clients become the official owners of their bike, they stay protected without missing a beat.

Together, we’re making sure the end of a lease is just the beginning of the adventure!

We’re thrilled to announce our partnership with Kino Bikes! From their "Made in France" roots to their incredible recent collab with Patine, Kino is proving that cargo bikes are the ultimate style statement for the modern city.

Laka now offers comprehensive insurance for the Kino community. No fuss, no nonsense, and the best part? If your bike is stolen, you’re back on a brand-new Kino in no time.

We're absolutely pumped to announce that Decathlon has teamed up with us once again to keep their customers protected!

Long-term rental is a total game-changer for anyone trying to navigate the world of modern mobility.

Here’s why it’s a winner:

1️⃣ Easy on the Wallet: Whether you're a student, a young parent, or just a hard-working human without a "money tree" in the backyard, buying a high-end electric or cargo bike is a big ask. Monthly rentals open the door for everyone to ride the best gear without a huge upfront cost.

2️⃣ Zero Stress Logistics: For many of us, our bike is our ride-or-die. It’s the school bus, the commuter train, and the grocery getter all in one. If something goes wrong, Decathlon X Laka has your back. Repairs, maintenance, and mishaps are all handled so you can get back in the saddle in no time.

3️⃣ Life Happens: Today you’re a solo student; tomorrow you’ve got a kid, a toddler, and maybe a very confused golden retriever. Your mobility needs change, so why stay stuck with one bike forever? Rental means your ride evolves right along with your life.

Decathlon wanted the "A-Team" for this service. They chose Laka to handle the protection side of things because our service is lightning-fast and built by cyclists, for cyclists. Plus, our friends at circuly are powering a seamless subscription experience.

Together, we’re clearing the air, beating the traffic, and making life a little simpler, one pedal stroke at a time.

Photos du Lakapéro #2 X Le Concentré Vélo, le 19 février à Lyon.

Crédit photo : https://www.instagram.com/l.m.medias

We’ve teamed up with Dolly Bikes, the experts in high-quality, Dutch-designed cargo bikes, to ensure their community never stays off the road for long.

For most owners, a Dolly Bikesisn't just a bike. It’s an essential part of daily life. From the school run to afternoon activities, riders depend on their Dolly to keep the daily schedule moving. When your routine relies on two wheels, a theft or breakdown isn't just an inconvenience; it can throw your whole day off track.

By partnering with Dolly Bikes, we’re making it easier for families to protect that daily mobility. Laka’s collective-driven insurance is built for those who can’t afford to be off their bikes for long, focusing on getting them back in the saddle immediately so the family routine doesn't grind to a halt.

It’s another step forward in our mission to back the best innovators in the e-bike world. Welcome to the collective, Dolly riders!

hashtag#Lakahashtag#DollyBakfietshashtag#CargoBikeshashtag#FamilyCommutehashtag#Micromobility