Great cycling brands at an even better price



SportPursuit inspires you to get outdoors more, in gear that you will love. They scour the globe to bring the best deals on top sport and outdoor brands at great prices.

They work closely with hundreds of brands to bring you the great deals you see on site. They don't hold the inventory, but instead purchase it from brands after they hold a sale. Working this way allows them to keep prices low and always have new, interesting sales on the site.

Keep an eye out for their speedy truck for products where they offer quick delivery in 3-5 days.

Their Brands

SportPursuit works with over 1,000 top sport and outdoor brands to bring you carefully selected, quality product ranges in all of their sales. Clothing, helmets, wheels and frames, you name it, you can find it on SportPursuit.

Brands included are Rapha, Endura, Mavic, Huub and many more.

You can also choose from an extensive range of outdoor brands including Berghaus, Marmot and Colombia. Perfect for life on and off the bike.

10% off

What do you get?

Laka members get 10% off their first order when they join SportPursuit as a new member! Save up to 70% on top cycling, sports and adventure brands with SportPursuit. Terms and conditions apply:

How does the offer work?

First you need to be a member of the Laka Club to access the offer. If you're a member already, great! Just enter your email in the form and we'll send the offer right over.

Discount codes are for individual use only and limited to one code per customer.

Not a member? Find out about Laka Club and how to join here >

Unlock your discount

Laka Club members can redeem the offer by entering your email.
If you aren't a member of the Laka Club, what are you waiting for? Join the club >
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The only bike membership you need for just £1 per month.

Providing you with cycle accident liability insurance and great cycling discounts.
All for just £1 month with no contract. Pause or cancel anytime.

Third-party liability cover

Included in your membership is third-party liability insurance. Cover to protect you for damage to someone else's property or injure someone whilst out riding your bike.

Cycling perks

We have teamed up with our buddies in bike-land and beyond to get some great discounts and offers on top cycling swag.

Join Club



Sign up

Hit Join now and start our quick and slick sign up. Add your details and tell us a little bit about your bike.


First month is on us

We won't charge you until your first full month. So the rest of this month is on us! From then on it's just £1 a month.


You're in

You'll be backed by Laka for liability and have access to our club discounts! You'll be charged £1 at the end of each month.

Join now

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