Laka Wrapped: 2024

From breaking into new markets to launching innovative partnerships and scooping up multiple awards, we’ve been working hard to create a brighter future for cyclists across Europe and beyond.

Let’s take a moment to reflect on what we accomplished in 2024.

This year, Laka has:

Expanded into France with a direct-to-consumer launch, while introducing innovative products tailored to cyclists in the UK, France, and the Netherlands.
Proudly supported Trash Cat, an initiative that combines purpose-driven adventures with a mission to clean up our trails.
Partnered with Urban Arrow to deliver embedded insurance, growing our network of Connected E-Bike collaborations to include Gazelle and Riese & Müller.
Collaborated with our friends at Albion and Quoc.
Extended our reach with exciting new partnerships, including Tenways and Decathlon Netherlands—plus Germany soon!
Welcomed Achmea Fund as a key investor, strengthening our mission to support green mobility.
Earned widespread industry recognition in top publications like Forbes, Sifted, CB Insights’ Insurtech 50, Insurance Post’s Top 90 MGAs, CNBC’s the World’s Top 150 Insurtech Companies and Zag Daily
Celebrated a major win at the Insurance Times Tech & Innovation Awards, taking home Insurer/MGA Innovation of the Year (as well as scooping the 'Best Cycle Insurance Provider Award' for the 7th year running).
Joined forces with the KNWU (the Royal Dutch Cycling Federation) as their official bike insurance partner!

It’s safe to say that 2024 has been a great year for Laka. So let’s dive a little deeper into some of the standout moments that defined our year…

Expanding Horizons: Bonjour France! 🇫🇷

This year, we launched direct-to-consumer in France, making it easier than ever for French cyclists to access our collective-driven insurance. We’re over the moon to be live in France (of course, home to Le Tour de France, Alpe d’Huez and Paris-Roubaix, no less) paving the way for even greater adoption of fair, not fixed bike insurance policies.

Supporting Trash Cat’s Mission to Keep Trails Clean 💚

This year, we proudly supported Trash Cat, an initiative that combines purpose-driven adventures with a mission to clean up our trails. We all know that waste in cycling is huge problem, but this year we helped remove over 4,646 pieces of single-use pollution from our beloved trails. We're super proud to back this initiative and see cyclists get together in a fun, impactful way to clear the litter across the UK.

Photo credit: Abbie Merritt

Partnering with Albion and Quoc ⛰️

Like us, Albion and Quoc are proudly headquartered in London and are rapidly growing their presence across Europe, united by a shared passion for cycling and adventure. This year, we teamed up with Albion to support Grace’s first-ever ultra race and brought the Outdoor Adventure campaign to life with some epic competitions. With Quoc, we launched the limited-edition “Sh*t Happens” merino socks—a cheeky nod to the unpredictability of life (and winter rides). Perfect for those cold miles, these socks combine Quoc’s style and performance with Laka’s promise to keep you pedalling, no matter what.

Reinventing Insurance: New Products Across Europe 🇪🇺

Innovation is at the heart of what we do, and 2024 was no exception. We expanded our product lineup in the UK, France, and the Netherlands, introducing new insurance options designed especially for cycling. From theft protection to tailored coverage for e-bikes, we’re helping riders stay protected, keep pedalling and provide the ultimate peace of mind.

Revolutionising Embedded Insurance 🛡️

Embedded insurance was a game-changer in 2024. Our partnership with Urban Arrow brought theft protection to cargo bike riders, joining a growing lineup of Connected E-Bike collaborations with Decathlon, Gazelle, Riese & Müller, Urban Arrow, and Fris. Together, we’re transforming insurance into something simple and accessible, empowering cyclists to ride with confidence through tailored cover built around their needs.

New Partnerships: Hello Tenways, Decathlon NL & DE 🌟

We continued to forge exciting partnerships with leading brands. This year, we teamed up with Tenways and Decathlon Netherlands to deliver collective-driven cycling insurance to their customers. And the momentum doesn’t stop there—Decathlon Germany is on the horizon, opening new doors in another key market.

Welcoming Achmea Fund into the fold 🤝

In 2024, we also welcomed a new investor, Achmea Fund, into the fold. Their support strengthens our mission to innovate in cycling insurance and advance green mobility solutions. With Achmea on board, we’re poised to tackle even bigger goals in the coming years.

Industry Recognition: Laka in the Spotlight 🔦

We were super proud to feature in some of the industry’s most respected reports and publications this year:

On top of that, we took home the:

Insurance Times Tech & Innovation Award for Insurer/MGA Innovation of the Year and;
The ‘Best Cycle Insurance Provider’ in the Insurance Choice Awards, run by Smart Money People (for the seventh year in a row!).

These recognitions validate the work we’re doing to shake up the bike insurance space and serve our collective better.

Teaming Up with the KNWU 🇳🇱

We partnered with the Royal Dutch Cycling Federation (KNWU) as their official bike insurance provider, offering members access to Laka’s simple, fair, and transparent insurance model. This collaboration integrates top-rated coverage into race licensing, promotes bike safety through joint initiatives, and ensures Dutch cyclists are protected both on daily rides and during races. Together, the KNWU and Laka are redefining bike insurance in the Netherlands—making it accessible, reliable, and rider-focused.

Looking Ahead to 2025 👀

As we look back on 2024, it makes us pumped for what’s next. With new markets on the horizon, and more partnerships in the pipeline that continue to push boundaries, we can’t wait to see how 2025 pans out. To all the members of the Laka Collective, our partners, investors, and supporters—thank you for being part of this journey. Let’s make 2025 our best year yet as we continue to make bike insurance fair, not fixed.