We’ve partnered with Sigma Sports to offer collective insurance to all Sigma Sports customers


We are thrilled to announce our partnership with Sigma Sports to provide integrated insurance at point of sale.

Offering leading retailer Sigma Sports customers an exclusive offer to ensure their customers are protected when riding their bikes. Known for selling bikes, clothing and accessories along with their in-store services such as bike fitting and servicing, the partnership is incredibly exciting and beneficial to all customers and builds on Laka’s existing network of bike shops and brands.

On the Sigma Sports partnership , Tobias Taupitz, Laka CEO said, “Laka is proud to partner with Sigma Sports, a well-known name in the UK cycling community, and we’re determined to provide a best-in-class experience for its customers. Together, we can help their customers fully enjoy their bike, knowing that Laka has their backs and swiftly get them back on the saddle if needed.”

James McEuen, CEO of Sigma Sports said of their new partnership with Laka: “At Sigma Sports we pride ourselves on our excellent customer service and the highest quality bikes and equipment.  We take the same care and attention when choosing those businesses we partner with and Laka is a perfect example of that same commitment to outstanding quality of care for the customer. It is great to be able to offer 30 days free insurance on their new bike purchase with access to preferential rates thereafter. We know Laka will look after our customers and their bikes in the best way possible and keep them pedalling no matter what.”

All Sigma Sports customers will receive 30 days free insurance.

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